Silverback Self Defense


We don’t want to talk about the countless victims that could have been saved by proper self-defense.

Silverback Self Defense is Different

We don’t want to talk about the countless victims that could have been saved by proper self defense. We don’t want to mention the police officers who have lacked the training needed to properly handle criminals. We don’t want to point out that crimes know no boundaries and no one person is immune, but these are all facts of the scary world we live in. Silverback Self Defense is here to make communities safer again and to teach people life saving tactics that can help themselves and those they love.

We are a professional self defense company that specializes in group, corporate, and individual training classes. Founded and owned by Robert Webre, Silverback Self Defense is passionate about helping people learn how to protect themselves and save lives. With solid leadership at our back and proven operational practices propelling us forward, Silverback Self Defense is eager to introduce the rest of the States to our customizable training programs through franchisement. Our brand is now seeking qualified candidates for an enticing franchise offering!

We Are Like No Other

It all begins with leadership. Under the steady, experienced leadership of Robert Webre, Silverback Self Defense has evolved into more than just another martial arts studio, karate place, or self-defense classroom; we are a necessary and beloved community staple. Mr. Webre is a specialist in the area of self defense and personal safety. He is a certified KMG Krav Maga Instructor, a 5th Degree Black Belt in ITF TaeKwon-Do, a student of Gracie Combatives, a certified Kettlebell instructor, and a personal trainer. With over 15 years of martial arts experience, Mr. Webre is continually driven by his passion for training people how to effectively defend themselves. The Silverback Self Defense franchisees will directly benefit from such capable and experienced leadership, and we are confident that Silverback Self Defense is one of a kind. We believe that you will find no one else with the unparalleled training, operations, and support in the franchise marketplace.

Our clients embrace the empowerment that Silverback Self Defense provides. Our seminars help with situational awareness, striking basics, self defense basics, personal safety, verbally diffusing a confrontation, common objects for self defense, and more. We also offer private and semi-private training sessions providing many of the same benefits of the group but in a more intimate setting. The events offered by Silverback Self Defense provide a more tactical approach. Currently, the company provides events involving low-light pistol training and a fighting rifle skills builder. We expect that these events will continue to evolve in the near future.

We are the standouts in our industry. We aren’t another karate studio offering a free seminar to fill out our class roster at a given location. Instead, we offer on-site customized self defense seminars that are created specifically for our clients and their employees’ and/or an individual’s wants or needs. We teach the most needed, useful tactics applicable to the world in which we live. Our instructors are cross trained in multiple disciplines and we offer our clients the most effective techniques to keep them safe. We provide self defense seminars, events, firearms training, and a variety of protection products via the retail arm of the business. We have a commitment to professionalism and protection that is unmatched. With our exceptional personnel, training program, and strong commitment to our customers and their safety in any situation, Silverback Self Defense goes above and beyond any industry standard.

A Revolutionary Opportunity in Franchising

What else makes Silverback Self Defense the go-to franchise option?

Exclusive Territory

Early adopters have the opportunity to obtain exclusive territory rights for their very own Silverback Self Defense. This means you have exclusive access to a defined area and will generally be documented as a 100,000 population center or a 5-mile radius from the location, whichever is less.

Proven Business Model

The Silverback Self Defense model has been tested and tried within its company-owned locations and has seen tremendous success. We understand exactly what the business needs to flourish within any location and deliver those resources into the hands of our franchisees.

Flexibility for Workspace

Our business can be operated within a fixed location or may be home-based. Each franchisee will have a fully-wrapped vehicle that will double as a moving billboard to propel brand recognition forward within their designated territory.

Financially Sound

The Silverback Self Defense model is simple to operate and makes financial sense. We offer a low initial franchise fee, low ongoing overhead, multiple streams of revenue, and high-profit margins.


As the world gets crazier, the training we offer has grown to be a highly sought-after commodity and is the perfect investment for any business-minded candidate. We know that retired military or law enforcement, NRA members, former executives, or entrepreneurs/investors may all be an excellent fit for our brand. Particularly, Silverback Self Defense is seeking individuals with the following qualifications:

Aggressive marketing skills and business know-how are necessary for our franchisees. More than just an expert in martial arts or self defense, the owner-operator of a Silverback Self Defense must understand how to run their business.

A high level of credibility, as well as a commitment to excellent customer service, are must-haves for our candidates.

Strong customer service abilities are the foundation of a franchise candidate, underscored by an exhibition of the Silverback Self Defense culture. We want a people person who will bond with the customer base and who is ready to be outgoing each and every day.

Great time and schedule management skills are important for our franchisees. Silverback Self Defense will keep our franchisees busy during the week, requiring excellent oversight of the timing of all moving parts and management of staff.

We want individuals who take honesty, integrity, and excellence as seriously as we do. It is critical that our franchisees have the customer’s experience as their number one priority.

Candidates must have a clean criminal background.

We need candidates that meet the initial financial requirements in order to successfully launch their business. Potential franchise buyers should have a minimum of $36,200 in investment capital.

We believe that an upbeat, energetic individual who knows and understands how to relate to people and establish relationships with both individuals and businesses looking to hire the company for group events will do well within the Silverback Self Defense team. A person who meets the above qualifications may be a great fit for our company!

Supported by a Team of Professionals

Why should you choose Silverback Self Defense as your business venture? We believe in setting up our franchisees for success at the very beginning and throughout the life of their Silverback Self Defense business. We provide the following areas of support:

Operational Support

You aren’t just buying a name; you are buying proven operational practices that have kept our business solid for years! We provide ongoing training and support in many areas critical to the success of the business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.

Marketing Support

Silverback Self Defense will coordinate development of advertising materials and strategies for all of our franchisees. We will also supply our franchisees with consumer marketing plans and materials for use at the local or regional level. We work alongside you to keep the customers coming in!

Other Areas of Support

Silverback Self Defense will provide initial oversight for financial, legal, and accounting elements for its franchisees. Additionally, we strive to discover and research methods and techniques that will enhance unit-level profitability.

The Next Step

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510 Plaza Dr. Suite 2230 Atlanta, Ga 30349