Shoney’s

About
  

Better than ever!

The Concept

• Powerful American brand since 1947

• Freshly prepared food with a southern twist

• High quality craveable menu and fresh food bar

• Proprietary flavors and chef driven menu at a great value

• Multiple day parts capture breakfast, lunch, dinner and snack-time / happy hour sales

• Breakfast available all day

• Catering for breakfast, lunch and dinner

• Add Delivery Available at Select Locations

• Full Bar component available featuring Craft Beer, select wines and spirits

• Flexible footprint designed to be efficient & maximize profits

• Broad appeal: Kids, teens, millennial, adults, boomers & seniors

• Contemporary, warm and inviting setting

• Oversized glass roll-up doors and unique all-season patio

• Create your own meal with extensive seasonal fresh food bar options

Shoney’s and Shoney’s Kitchen + Bar

• 4500-6700 average square feet

• 140-212 seats with patio

• 140-198 seats without patio

• Non-traditional footprints available for food courts, universities, airports, travel centers, hotels, casinos and more

Shoney’s on the Go

• 1000-2800 square feet

• 50-95 seats

• Stand-alone building, end cap or corner location preferred

• Lifestyle centers, multi-purpose developments, transportation centers, colleges

• Drive-through capability

The Site

Traffic counts: 20-30K cars (non-interstate sites)

Population (5 miles): Small markets – 15,000-40,000 / Large markets – 40,000+

Ingress/Egress Signage: Non-median bound, access to major and minor arteries

Site Visibility: High

Street Speed: 35-40 mph (ideal)

Signage: High rise and reader-board signs preferred. Monument sign acceptable for a strong site.

Prime Generators: Hotels, office complexes, light industrial, hospitals, transportation centers, colleges/universities, churches, big box retail, malls, sports complexes (K-12 and/or college), sports/ Entertainment arenas, interstate accessibility

Additional Info: Site will need two entrances for food delivery from trucks, garbage disposal area for in and out service, 60+ parking places and it’s always a plus if there is room for bus parking. We recommend going with a site no smaller than 1.2 acres. End cap prototype is available as well. Zoning that allows the sale of alcohol.

The Culture

The Purpose

PURPOSE

To be an empowering force to unite our community, team members and franchisees to work together for the greater good of all by being open to new ideas, celebrating diversity, treating everyone with respect and serving great food at a great value.

The Mission

MISSION

To continue as the nation’s top family dining destination by proudly serving great food at a great value while maintaining unwavering dedication to our guests, team members and the community.

The Commitment

ENDLESS OPTIONS

• Create your own meal

• Healthy options

• Unparalleled variety

• Comfort food

• Gluten Free

• Low-carb

• Breakfast, lunch, dinner, dessert and extensive beverage menu

• Fresh squeezed orange juice

• Gourmet coffee, espresso and cappuccino

• Beer, wine and spirits

The Demographics

• Adults 18-65

• DINKs & Families

• Retirees

• HHI: 35K-75K

• Mixed Ethnicity

Loyalty Program and Giving Back

• Increase sales and frequency by encouraging loyalty among our guests

• Establish a connection with the local community by giving back

• Feature targeted campaigns and in-store events

Marketing

• Local store marketing

• Menu merchandising

• Four walls marketing

• Social Media

• Loyalty

• Public Relations

• Direct Marketing

Domestic Opportunities

International Opportunities

For our international franchise opportunities, we are seeking well capitalized individuals or companies with a successful track record in multi-unit food service and or retail operations. We are offering limited exclusive development rights to designated countries or territories to qualified parties that can commit to a minimum development of 5 locations over a 5 year period. We expect our franchisees to live and work in the territories they will develop and have an existing infrastructure to leverage along with the local knowledge of real estate, government regulations and labor laws. We are currently not offering any sub-franchising opportunities and expect our franchisees to own and operate the restaurants.

Contact Us

TERRI HAROF
Director of Franchise Development
terri.harof@shoneys.com
1-404-786-7410

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ABOUT US

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CONTACT US

510 Plaza Dr. Suite 2230 Atlanta, Ga 30349