Molly Maid


Molly Maid is one of the world’s most recognized residential cleaning services.The owner is responsible for the executive level management of this highly scalable business. Employees clean the homes. This lifestyle business operates Monday – Friday, 8 to 5. Today’s busy families, young professionals and active seniors are on the go and need assistance with their housework. Residential cleaning is a $4 billion market.

Established: 1979
1st Franchised: 1979
Franchised Units: 470 US / 300 International
Company Owned Units: 0
Projected New Units (12 Months): 16
Registered: All States

During its 30 year history, Molly Maid has offered a solid business and system model, recognized brand name, and superior owner support. Dwyer Group the largest service franchise organization in the world, provides unique economies of scale and marketing opportunities for our franchise owners. Molly Maid has no company stores, but has a home office staff of over 50 professionals to support franchise partners.

Financial Assistance Provided: Yes, third party financing is available.

FranVet program offers 15% ($8,320) off Franchise Fee to qualified Vets

Site Selection Assistance: Yes
Co-Operative Advertising: Yes, By market
Training: Pre-training by phone and on-line / 5 day classroom training at home office / 4 day regional training observing existing Molly Maid owner / Support from Franchise Consultant / National Convention and Regional Meetings

The owner has three important responsibilities:

  1. Hiring, training and managing employee base. The relationship building and organizational skills of the owners are very important in this area.
  2. Meeting in person with customers on in home estimates (warm calls). Most customers are a lot like our owners.
  3. Executive Management: P&L responsibility, executing marketing plan and building management infrastructure. 


Management, leadership or team building experience:

Many franchisees have management experience; however, many other successful owners are retired military officers, individuals who are active in the community, and other professionals who developed great interpersonal skills throughout their lives. A longer term view is important as the greatest benefits of Molly Maid are with the financial rewards and lifestyle flexibility.

Cash Investment: $64,900 ($14,900 franchise fee, $40,000 territory fee and $10,000 Initial package).
Total Investment: Approximately $200K (includes working capital of $120K – $150K)
Minimum Net Worth: $250K (not a deal breaker)
Franchise Fee: $14.9K / Initial Materials Package: $10,000K / ~$40K territory fee
Royalty: 6.5% – 3%
Ad: Flat fee of $250 monthly for national ad fund
Average Number Of Employees: 12 FT
Passive Ownership: Not Suggested or Allowed in the beginning

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510 Plaza Dr. Suite 2230 Atlanta, Ga 30349