InnoFit Training

innofit training

Let us be the best part of your day… Every day!

InnoFit Training is the Future You Need, Your InnoFit Training Franchise Opportunity Awaits

The $80 billion US fitness industry is booming, ever-evolving, ever-growing. InnoFit Training has set out to create a member culture where every person is supported, fitness goals are met, and each person stays on track in their fitness journey!

Our entire franchise system has been designed with you in mind, meaning we provide everything from hands on training to ongoing operational support! We understand what it takes for each InnoFit Training location to be successful, and we’re passing our secrets to you.

“After nearly a decade working in the big box gyms, I was as fed up as most of the clients were. I wanted to create something different, and something better, which is how InnoFit Training was born in 2007. InnoFit Training is dedicated to giving our clients the best possible experience and results.”

-Dustin Kinley, Founder  

Why Join InnoFit Training?

Our mission is to motivate, educate, and inspire our members to reach their optimal health and fitness goals. Achieving our mission is done through an expert crew of certified personal trainers, streamlined fitness training and programs, and the guidance of a professional leadership team. Our philosophy of pulling for one another carries on throughout our franchise partnerships. We believe in supporting our franchisees ever step of the way in order to achieve optimal success! You are gaining operational procedures that work, a field support team that listens, and marketing plans that produce members.

What else makes InnoFit Training the smart choice in the franchise marketplace?

  • Fun day-to-day operations; motivate, inspire, celebrate!
  • Strong ROI potential and reasonable upfront investment.
  • Work closely with the founder, Dustin Kinley, as you build your franchise!
  • High-demand, culturally-accepted concept; members are a family.
  • Excellent branding and sprawling market applicability!

Who Fits InnoFit Training Best?

We are seeking to award franchises to candidates with the following qualities:

  • Background in Training/Coaching
  • Former Experience in Business Management
  • Critical Thinker and Problem Solver
  • Confident in Decision Making
  • Loyal to InnoFit Training’ Goals and Vision
  • Positive Attitude, Professional, Well-Spoken
  • Works Well Autonomously and with a Team
  • Gives and Receives Feedback Well

We Support Our Franchisees

Comprehensive Training: We teach you everything you need to know to successfully operate your business through hands-on instruction and video tutorials! Refresher courses are offered annually.

Operational Support: We continue to provide guidance in all areas of your business to propel your InnoFit Training towards success!

Field Support: Gain insight & support from our field supervisors throughout the life of your franchise.

Marketing Guidance: The InnoFit Training brand has created a unique member experience that naturally beckons positive testimonials and shareable results! We supply you with consumer marketing plans and materials to effectively market your franchise and to enhance the entire franchise network.

Exclusive Territory: Each InnoFit Training territory will consist of an estimated 50,000 to 100,000 population base.

What are the Costs?

Franchise Fee: $30,000

Royalty Fee: 6% of Gross Sales

Estimated Minimum Initial Investment: $133,000 (including franchise fee)

Let’s Begin this Journey Together

Fitness is a journey, not a destination. Start the journey to invest your future and yourself! For more information, visit

Complete form for more detailed financial information.

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510 Plaza Dr. Suite 2230 Atlanta, Ga 30349