CREMA first opened on February 20, 2018 in West Palm Beach, Florida. The operating unit has since become a fixture of Grandview Market, the local neighborhood, and the surrounding community with many repeat customers.
CREMA is the first Thai rolled ice cream shop in West Palm Beach. It takes pride in using the freshest ingredients and all of the rolls are made fresh to order.
Based on its phenomenal operational success in its first six months of operations, CREMA is now launching a franchise program under the ownership and management of Alex Celis, Felipe Celis, and Ozzie Gomez. The current location will act as the prototype and training center for new franchise locations, which will maintain a similar look and feel (as much as possible) as the company expands into new markets.
CREMA will be franchising the company’s operations in order to bring the delicious rolled ice cream to all parts of the United States. It will provide entrepreneurs looking for a food franchise an opportunity to get in on the ground floor of an exciting new, easy-to-operate, concept that makes and sells fresh made-to-order ice cream in high traffic areas with little, if any, direct competition. Through franchise development, CREMA will have the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with geographically widely distributed company-owned outlets.
The CREMA system itself is well positioned and poised for growth. Although it doesn’t quite have an extended track record, its initial success has been extraordinary from a sales and operational standpoint. In addition, CREMA’s founders also own Celis Produce, a four-unit grocery chain in the West Palm Beach area. CREMA has a passion for its customers and general business acumen that will help launch several franchises (and potentially some company-owned units) simultaneously in a planned expansion.
The CREMA business model is simple and structured efficiently to provide profitability and ease of operating management, which allows for ease of replication and will make for a straightforward training program with new franchise partners.
CREMA relies on an efficient operating system that provides a delicious treat that is both fast and fresh. The menu is a testament to the consumer demand and attentive feedback from direct customer experience. The operations are very simple and straightforward and can be managed by very few employees. The Square point of sale system is state of the art and will allow the franchisees to run their business efficiently, while providing valuable data to the Franchisor.
Franchisees will be encouraged evaluate their options to operate out of a high foot-traffic in-line store, food hall, or downtown district. The current space is well organized and meticulously cleaned and maintained. The inventory is tracked and the store manager (or franchisee) will have the allowance to create more or less of any approved product, determined by their local tastes and trends or as reflected in sales.
CREMA will actively look for similar unit demographics as a necessity for a franchisee to reach the full potential of a given market. The average unit will be 750 square feet and should typically be located in an upscale shopping district with plenty of foot traffic and strong anchor locations.
CREMA has the opportunity to be a very strong franchise operation initially in the Southeastern United States where it already has established a strong presence. We see national opportunities to grow the business and replicate the model, but also know and understand the immediate market opportunity in Florida. Organizationally, the operation is very tight and the diverse backgrounds of CREMA Management and its advisors allow it to focus on the most successful combination of fresh flavors and amazing service.
Each franchisee will be required to visit CREMA headquarters in West Palm Beach, FL for the initial training. The franchisee will have an all-inclusive understanding of how to run the business. Everything from ordering, hiring, firing, rolling, taking orders, servicing, and cleaning will be addressed in the two phases of the CREMA training program and will be enforced via the Operations Manual.
During the early years of the franchise program, the Franchisor intends to sell units primarily in Florida and, within reason, anywhere else there may be opportunity to expand. In later years, the program will be expanded nationwide into territories farther away from the home base in Florida. This will help CREMA limit the support costs and staffing needs of the Franchisor organization in the beginning of the expansion effort. We will be marketing CREMA franchise throughout the United States with a focus on those closer to the corporate location in West Palm Beach.
Mix of Company-Owned to Franchised Units Franchising usually produces a much higher return on investment, yielding more income from a given amount of capital, than company-owned operations. Franchisees also require less supervision than company operations, reducing the need to build a costly supervisory organization. For these reasons, most Franchisors minimize the number of company-owned units they retain. On the other hand, company owned units produce higher net profits for the organization, albeit with more risk.
CREMA may, in specific cases, consider company owned growth where a highly profitable market opportunity exists. The ideal scenario will be to have a market opportunity with a company owned location and then open a franchise in that territory (or even sell it off later as a franchise). This will provide for a unique mix of company owned growth with franchised growth. As the business grows, there may be a need for additional company owned territories, which will be developed according to the market demand and opportunity.
At the discretion of the Franchisor, A member of the CREMA field support staff will visit each franchisee according to the following schedule:
First / Second Quarter – Weekly/Biweekly
Third / Fourth Quarter – Monthly
Beyond – Quarterly
It is estimated that CREMA will need to hire one field supervisor for every 20 franchises in the field. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the CREMA Franchise Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
CREMA will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.
CREMA will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level (to be paid by the franchisee), and retains the right to approve all local advertising materials that the franchisee chooses to develop.
CREMA or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.
The Franchisor will provide site selection services including a lease worksheet, demographic details, and visits to approve locations. A franchisee should have at least three locations selected before the first site-selection visit by CREMA Franchising, Inc. staff.
Reporting directly to CREMA management, this department is responsible for the financial and legal oversight of franchisees.
Ongoing Research and Development
CREMA management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.
Do not miss out on this early opportunity to enter the growing hemp industry. Join an emerging concept serving the increased need for a better company. Join the growing number of owners who have taken control of their futures. Join Crema Franchising and open your own location.
To take the next step toward independent business ownership in the franchise industry, please fill out the form located at: http://www.cremafranchise.com Or, if you have specific questions, please contact us at 561-543-6007, and we will guide you toward the decision that could make an enormous difference – for you, your family, and your community.
We appreciate your interest in the Crema franchise opportunity and look forward to hearing from you soon!
1401 Clare Ave,
West Palm Beach, FL 33401
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