The diverse backgrounds and unique skill sets of the Burger Buckets management team first came together in 2013.
The diverse backgrounds and unique skill sets of the Burger Buckets management team first came together in 2013. The business started as Fudge Buckets, a shop developed by Gary and Michelle Easton that sold fresh fudge in St. Augustine, FL. Eventually, the menu evolved to focus on burgers and Burger Buckets was born. Gary and Michelle have since built processes, policies, standards, and a vibrant menu of 18 different delicious burgers. With the knowledge and operational experience gained from this venture, Burger Buckets’ next project is to expand the business via franchising.
The system itself is well positioned and poised for growth with a proven track record and a highly experienced operations and management team. The business model is reasonably simple for someone with a foodservice background. All of the food is sourced from quality national and regional suppliers with potential for economies of scale as we grow the business. The vision and business objectives are derived from the current Management Team’s vast experience and business acumen in multiple industries.
The concept fits very well into today’s franchise marketplace. It is a full service business model that allows for a reasonable and wide range of initial investment options, as each franchisee will be responsible for their own site selection and build-out, with experience from the Franchisor. A franchisee can get into the business with all the required initial inventory and equipment – all for under $250,000 (we will have a system in place to ensure they will be suitably capitalized). The business can be highly profitable and is a flexible and scalable business model, which would allow for a franchisee to add revenue and profitability as -appropriate to operational capabilities and market size.
The Burger Buckets operating model has been structured with well-defined processes and systems in place, which allows for ease of replication and will make for a straightforward training program with new franchise partners.
The Burger Buckets facility will be a fixed retail location capable of operating in various markets, especially those with a strong tourist population. The operating model is relatively simple from an operational standpoint, but delivers an extremely diverse and quality experience to the customer with great results to the bottom line. The Burger Buckets model offers consumers the opportunity to purchase gourmet burgers, hot wings, cold beer, ice cream, and more — all at competitive prices (around $12.35 average ticket per person).
Locations will range in size up to 3,500 square feet and will be located in areas with annual rent per square foot of $20, on average (depending on the area). Employees and management in the units should be courteous, professional and have an expert understanding of the menu as to offer a fun, innovative, and professional dining experience. The Burger Buckets’ staff will have branded uniforms and will enrich the high-energy environment that sets Burger Buckets apart from other burger restaurant settings.
Although the product line may vary slightly by location, most of the products carried by each Burger Buckets location will be purchased through a third party vendor/supplier. The Franchisor will have final approval of anything sold in the business.
Burger Buckets prides itself in offering the customer variety and choice, from the classic hamburger to the Glazed Doughnut Bacon Cheeseburger, and everywhere in between. Burger Buckets is open for breakfast, lunch, and dinner and can even be scheduled for private parties or fundraising events.
In addition to the delicious burgers and breakfast options, Burger Buckets’ focus on the experience pushes the concept into another realm, combining delicious food with popular music in what amounts to a great place to retreat from the daily grind while spending time with friends or family.
The most important factor in analyzing Burger Buckets is the service and overall experience. Burger Buckets staff members make sure to represent the company as a professional and knowledgeable business where the customers can enjoy the atmosphere and delicious food with exemplary service.
A member of the Burger Buckets field support staff will visit each franchisee according to the following schedule:
First/Second Quarter – 3 visits per month
Third/Fourth Quarter – 1-2 visits per month
Thereafter – 1 visit per month
It is estimated that Burger Buckets will need to hire one field supervisor for every 20-25 franchises in the field. This is a relatively “de-leveraged” support model that should allow for the high quality of support and guidance provided to franchisees. The Franchisor will incorporate a formalized mechanism for ensuring quality control among franchisees that will be implemented by these field supervisors. Designated staff members will perform supervision of field support duties.
In addition to field support, members of the Franchisor organization will provide the services listed below. The Franchisor must assign a specific person to cover each of these support areas (one person can be assigned to more than one task). The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees will be disclosed in the Burger Buckets Disclosure Document. The Franchisor has the responsibility to assign a person/people to each task during the development of the franchise program.
The Franchisor will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines and administrative procedures.
We have also identified quality, select 3rd party vendors who will also be providing support (i.e. Touch Bistro POS).
Burger Buckets will coordinate development of advertising materials and strategies for the benefit of all members of the franchise network. It will also supply franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop. Eventually, all marketing materials and collateral may be uploaded on to an intranet that would provide the franchisees the ability to download documents whenever needed.
The Franchisor or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees. It will also facilitate the ordering process through its internal purchasing system. This will include elements such as consumables, food, retail items, marketing materials, and other needed items for operating a Burger Buckets location.
A franchisee will provide site selection services including a lease worksheet, demographic details, and visits to approve locations. A franchisee should have at least three locations before the first site selection visit by the Burger Buckets staff.
Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees. Burger Buckets will be providing support and guidance to franchisees on how to manage their books, but they may be ultimately instructed to hire their own CPA for their individual business.
Ongoing Research and Development
Burger Buckets management and leadership will continue to research methods and techniques for franchise operations (including purchasing and promotional plans) that enhance unit-level profitability. There will be continued research and development on how to better operate the locations and how to more profitably manage a Burger Buckets franchise.
Join an emerging concept serving the increased need for a better burger restaurant. Join the growing number of owners who have taken control of their futures. Join Burger Buckets!
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