Franchise Marketing Systems – Veteran Focused Franchising

The U.S. Census Bureau reported that there were 18.2 million military veterans living in the United States in 2017. That is quite a pool of candidates to choose from when considering the skills learned from the armed services. According to one survey conducted by the UPS corporation, 9 out of 10 people returning from service hope to pursue a second career post-military. Out of those surveyed, several veterans were hoping to pursue business ownership. Sixty-three percent of these veterans are considered a franchise. Veterans are ideal candidates for franchise ownership and Franchise Marketing Systems (FMS) understands that. This is why FMS strives to work with franchise models that focus on selling to those who have served this country.

FMS Certified Franchise Consultant Tom Bartley knows first-hand the ins and outs of franchise ownership as a veteran. After a stellar 10-year career in the U.S. Air Force, Tom went on to explore various facets of business, including life insurance. He first became involved in the franchise industry in 2013 by buying into the successful Soccer Shots franchise, later selling it in 2018. Like Tom, veterans have the drive, discipline, and determination to dive into franchising full force, with a level of commitment and loyalty that paves the way for business growth and stability. When it comes to following a plan, learning the art of discipline, working closely with a team, and going through training, the military men and women of this country have each box checked.

The bottom line is that veterans make great franchisees and Franchise Marketing Systems fully supports franchises that focus on selling to veterans. Chris Conner founded Franchise Marketing Systems in 2009 with a vision to change the way businesses approached the franchise market. Mr. Conner saw a need to deliver not only the development work needed to bring a model to market but also with the marketing and sales support needed to recruit the initial franchisees into a new system. With a tried and true business model in place, veterans make great franchise candidates to follow the plan and take the bumps of business ownership in stride. They know how to train, take direction, and consider critiques. After experiencing high-stress situations and learning how to manage the emotions or mental challenges that come with those circumstances, veterans have an innate instinct for business ownership, carrying their own unique characteristics that give them a distinct head start in the business world.

Are you considering taking the next step in business growth? FMS is here to help. Franchise Marketing Systems is an unparalleled consultation agency that offers franchise development, franchise marketing, franchise consultants, and franchise sales support to its clients. Certified Franchise Consultants like Tom are standing by to offer guidance and consultation to businesses looking to expand. Visit us at for more information and for a free consultation.


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